The Salad Kitchen
WHAT: ONE DAY EVENT
WHERE: OLD STREET LONDON
WHO: THE SALAD KITCHEN
THE SALAD KITCHEN
Objectives/Brief
The Salad Kitchen asked us to create a buzz around their brand-new range of salad boxes.
The brief was to promote their range of “food to go”’ salad boxes across social media. The event was sponsored by established food and drink brands such as Nix & Kix, Oppo brothers, PROPERCORN, the Artful Baker & JimJams also providing goodie bag items for our guests.
Strategy & Campaign
To get the ball rolling we invited 20+ food and drink media influencers to the exclusive event to sample a range of their meat and vegetarian menu options creating engagement across social media platforms Facebook, Instagram & Twitter.
Results
This resulted in all food and drink influencers and bloggers posting across social media and individual blogs contributing too 300+ shares across social media.
Testimonials
'The Food Sauce pop up breakfast was an easy, fun way to get to know other bloggers and a great introduction to new brands who we might not otherwise have come across. It's also really handy to get to speak to the founders who are always so passionate, which gives an extra dimension to blog posts and write-ups that you don't necessarily get from just distributing samples.'
Amy
feeding franklyn, blogger
It's been an absolute pleasure working with Colin from the Food Sauce. He's got lots of great ideas and is always busy helping start-ups like us get noticed. We would thoroughly recommend to get in touch with him if you've got a business that wants to build up a brand and a following on social media.
Kerstin Robinson & Julia Kessler,
Co-founders, Nix & Kix
'The Food Sauce events are a fantastic opportunity for food bloggers like myself to try some of the latest tasty products, that we might not otherwise be aware of. With the previous pop up breakfast, we had the chance to try many products in one sitting, while share our experiences with the other foodies at the table. Not to mention, so much fun and full bellies when we left.”
Jess
EatingEast
‘Ever since we met the lovely Colin at The Food Sauce, the team has been incredibly supportive of Cuckoo, featuring reviews across their platforms and engaging with us on social media. They’ve involved Cuckoo in their events which in turn has gained us further exposure. We’re incredibly grateful for the support and hope to continue to collaborate.’
Anna Mackenzi
co-founder of Cuckoofoods
"Colin and the entire team of The Food Sauce are consistently brilliant. At Oppo ice cream, we’ve enjoyed working with them across multiple events, from bloggers’ brunches to their brilliant birthday parties, and across social media as well. The Food Sauce Team have a simple philosophy – by working together, brands, influencers and bloggers can all benefit. As a young and growing brand, it is refreshing to work with a group of people who are as passionate about promoting your brand as you are. We’ll be working with Colin and The Food Sauce team in the years to come. We hope to see you there."
Charlie & Harry Thuillier
founders, Oppo brothers ice cream)
“Working with Colin at The Food Sauce has been great. It has allowed the duke of Delhi to push to their targeted audience putting our products in front of influential bloggers at their events as well as working with them on social media via competitions and mentions. It has pushed our profile up and enabled people to start talking about it. Having worked with the food sauce on more than one occasion that speaks volumes.”
Asif Walli
founder of Duke of Delhi
“Hats off again to the team at The Food Sauce! Another year of bringing foodies together across all social media platforms has shown that they are masters in making virtual networking work. LittlePod were delighted to sponsor the Bloggers Bake Off with Rise Bakery. Thank you for the culinary connections Colin!”
Janet Sawyer
founder of LittlePod
'It was great working with Colin and the Food Sauce team, they were professional and full of ideas. They have a good understanding of what both start-ups and media outlets need, and the team helped us with a fun and lively event that brought several food bloggers to The Potato Project, and generated the exposure that we need as a new brand.'
Ksenia Karpenko
founder of The Potato Project
“I was thrilled to attend The Food Sauce's event at The Potato Project, Soho. It was a unique opportunity to sample a full range of dishes, meet other like-minded food lovers and get a real insight into the story and ethos of the restaurant. It was an excellently organised event with an appropriate sponsor and comprehensive coverage. I look forward to attending more!”
Robert Warren
VeggieLad
Thanks to the Food Sauce I recently discovered an absolute gem of a restaurant in Soho, called The Potato Project. If you're torn between what to have for lunch then look no further, The Potato Project serves up the most amazing potatoes from sweet potato to jacket and topped with an abundance of flavours that will keep you feeling full and healthy the whole day through. Fantastic value, friendly and knowledgable staff, The Potato Project is a place in London you're likely to return to again and again.
Fiona Bevan
Tea & Takes
Rise has had a great time working with Colin and Food Sauce holding a bake off session with bloggers. Food Sauce is professional and dedicated to networking, bringing ‘foodies’ together in interesting ways!
Dominic Gates
Enterprise and Training Manager Providence Row
La Belle Assiette organised a private chef dining experience for bloggers and foodies with The Food Sauce. Colin and the team were awesome from the planning to the event itself. It was a great success and the added touches made it really special. Thanks again!
Millie Ashbee
UK Press and Communications Manager, LA BELLE ASSIETTE
"The Food Sauce is a product for our times. Everyone loves local and everyone loves an amazing startup that you just can't live without. Oh, and of course, everyone loves eating (at least I know I do.) I've always enjoyed working with Colin, who is on a mission to introduce new foods to London and beyond. That's a mission I can get behind for sure and I'm psyched to see what he does next."
Alex Shebar
London City Director, Yelp
"We worked extremely closely with Colin and The Food Sauce team throughout our series of events for Startup Bootcamp. They helped promote awareness and drive media engagements in the run up, all the way to providing content through write ups and photography. It is definitely a partnership worth having in the food industry. We had a great time hosting The Food Sauce team and hope to work with them again in the near future."
Kastytis Kemezys
co-founder of Cinnamon Bridge
I had an AWESOME time at the Food Sauce Bake-Off - I got to discover some fab new brands which I've been sharing with readers and friends! Such a great chance to connect with other food lovers and keep an eye on the best foodie finds out there!
Milly Youngman
Mini Adventures- A travel, food and travel lifestyle blogWORK WITH US
If you would like to work with us or just want to know more please get in touch.
