Bread & Jam festival

WHAT: TWO DAY FESTIVAL
WHERE: CENTRAL LONDON
WHO: BREAD & JAM

2-day food and drink community support event

Objectives/Brief

Food Sauce Media were approached by the team from Bread & Jam to help promote their first ever 2-day food and drink community support event for foodie startups that took place at The Institute of Directors in London.

The B&J team created a discount code for the Food Sauce Media audience to purchase discounted tickets by entering a promotional code.
We also provided our photography services over the 2-day period of the event. This involved photographing seminar discussions with panel speakers and mentors within the food and drink industry.
The 2-day celebration of food and drink entrepreneurship brought together 1,000+ food founders, inventors, retailers, media and industry leaders.

Strategy & Campaign

We promoted this event across our website and social media. This included uploading various content from the B&J team such as press releases, social media assets & event information to encourage people to purchase tickets for the event.
We encouraged people to purchase tickets via Twitter by using hashtags/links.

Results

The event was very well received across social media both pre- post event. It gained a lot of positive engagement from the attendees over the 2-day period.