The Potato project

WHAT: ONE DAY EVENT
WHERE: CENTRAL LONDON
WHO: THE POTATO PROJECT

NEW lunchtime menu campaign

Objectives/Brief

The Food Sauce organised an event and a campaign with The Potato Project to help promote their NEW lunchtime menu to food bloggers across social media.

The Potato Project is an independent potato themed restaurant based in Soho. They provide a quality fresh menu an atmospheric homely and exciting experience for all their customers.  

Strategy & Campaign

Selected food bloggers, social media influencers and foodie journalists via social media whom were invited to The Potato Project, Soho to sample selection of their summer menu.

Results

We worked alongside founder, Ksenia Karpenko on this bloggers outreach event that was exclusively sponsored by drinks brand Nix & Kix who provided their delicious soft drinks.

All bloggers invited had a combined social media following of over 5k+. Each blogger posted regularly about The Potato Project across social media mainly Twitter and included blog posts reviews about their experience.
The content created by ourselves and also the bloggers provided valuable content that was used and shared via The Potato Project official website and social media platforms. Also with our help due to the event /campaign The Potato Project added Nix & Kix to their stockists!